Profiles in Manufacturing: Brad Keselowski

What does a NASCAR driver know about the digital thread and hybrid manufacturing? Quite a lot if that driver is Brad Keselowski, full-time driver for the #2 Team Penske Ford in the NASCAR Monster Energy Cup Series. Keselowski invested millions of his own dollars to start Keselowski Advanced Manufacturing (KAM) in 2018. He researches new technology, micromanages important activities and is building a fire in his team to make hybrid manufacturing capabilities available to the marketplace. To Keselowski, hybrid means something more than the mere combining of additive and subtractive processes. “Hybrid for us is really about having an entire vertical chain,” he says. “We consider all of the digital thread to be part of what the customer should expect to receive from us when we deliver a product.”